Bush as Rambo
Bush's commitment to “rid the world of evil” clearly gains some of its potency from the deeply ingrained American myth of the outsider superhero that Jewett and lawrence have called the Captain America Complex. The president as superhero is an image that has been deployed by Bush and his advisers, most notably in the carefully staged Top Gun style arrival of the commander-in-chief on one of the aircraft carriers bringing home troops from the 2003 “victory” in Iraq.
Jewett and Lawrence relate another incident which further highlights the self styled heroics of this administration. To illustrate a largely dismissive cover story of the Bush administration's “Masters of the Universe” foreign policy, the German news magazine Der Spiegel commissioned a satirical cover, which portrayed each of the key administration figures as an American superhero. Powell became Batman, Rice became Zena and leading them all was Bush as Rambo.
Daniel Coats, U.S. Ambassador to Germany, visited Der Spiegel's offices not to protest the cover but to report that the president was “flattered” at this depiction. Coats order 30 poster sized covers for the White House. Each of the cover stars wanted one. (Jewett and Lawrence 2003a)
Jewett and Lawrence remind readers that in First Blood John Rambo burns down his hometown law enforcement headquarters after killing several officers and national guardsmen. They note that, “Rambo's actions are triggered by his aching and inarticulate rage about how he is treated” and that the sequel, First Blood II, was released under the advertising slogan: “No Man, no Law, no War can stop him.” (Jewett and Lawrence 2003a)