Ulmer: Entertainment
The emerAgency [Ulmer's consultancy/art project] is concerned not only with the commercialization of the public sphere, but even more with the opening of the border between the public and private spheres that is one effect of the emergence of Entertainment as the principal institutionalization of electronic technology.
Gregory Ulmer from: Joel Weishaus, 1998, "IMAGING EmerAgency: A Conversation With Gregory Ulmer," Postmodern Culture, 9/1.