Remediating the apocalypse

Ulmer: Entertainment

The emerAgency [Ulmer's consultancy/art project] is concerned not only with the commercialization of the public sphere, but even more with the opening of the border between the public and private spheres that is one effect of the emergence of Entertainment as the principal institutionalization of electronic technology.

Gregory Ulmer from: Joel Weishaus, 1998, "IMAGING EmerAgency: A Conversation With Gregory Ulmer," Postmodern Culture, 9/1.

This web project is an evolving space exploring contemporary manifestations of the apocalyptic in current affairs and popular culture. It is being developed in association with my Ph.D. research and is both a research method and a presentation of that research. In exploring the apocalyptic I am particularly interested in mapping a series of multimodal mythic clusters that are evolving through a process of remediation which I identify as a key cultural logic for an age in which electracy is the new literacy of nomadic subjects. This hypertextual presentation foregrounds affiliational logic and although I hope the project accumulates meaning it does not seek to present a single, formal, linear argument. I have presented some of these ideas in more traditional academic formats in other places. Although the navigational choices are the user's own these tips may be useful. Feedback is very welcome.

Marcus O'Donnell 2005-2006